One has to look no further than the coverage of the French Open men’s semifinal to understand the reason why the major networks are losing viewership. In their desire to capture revenues, these organizations have failed to keep in mind their audience.
At the odd hours that the French Open is transmitted, only an avid fan would care enough to watch. Therefore, as one such fan, I feel slighted when instead of viewing live action, I am presented with pre-recorded programs. Gone are the days when television had a monopoly on this sort of information. Nowadays, with up-to-the-minute data a click away on the internet, this medium is running the risk of becoming obsolete in the world of sport.
From the outset on May 25th , I followed the competition on the Tennis Channel. Early on in the tournament, ESPN (ABC’s sister station) picked up where that network left off, making it a seamless transition. Then on June 2, as the Tennis Channel terminated its programming, I expected ESPN to show the next match, Croatian Ivan Ljubicic versus Frenchman Gael Monfils. Instead, there was a replay of the calamity of Maria Sharapova vis-à-vis Dinara Safina, culminated with the annihilation of American Robby Ginepri by Chilean Fernando Gonzalez. Any fan with computer access was probably aware of the results of these completed matches.